Customer Experience in Financial Services
Marketforce’s 2nd Annual Conference: Creating customer-centric operations: debating innovative strategies to enhance the customer journey
20th March 2012, The Waldorf Hilton, London
Conference documentation View the next event Register for alerts
Conference Agenda
Print ProgrammeTuesday 20 March 2012, The Waldorf Hilton, London
Customer Experience in Financial Services
Chairman’s opening remarks

Mark Finch
Vice President Innovation and Incubation, EMEA, OpenTextSession One: Understanding the customer journey and optimising the experience
Keynote Opening Address - Customers in our DNA: a winning approach to service details
- From strategy to delivery: fostering a customer-centric culture
- How to create a strong customer relationship across remote channels
- Managing your reputation: delivering the brand promise

Mark Mullen
Chief Executive Officer, First DirectCase Study: “On your side” – Nationwide’s approach to service details
In this session a senior representative from Nationwide will discuss their approach to ensuring a consistent and positive customer experience. From establishing a companywide customer culture, to creating effective operations and processes, their approach of being on their customers’ side covers all aspects of the customer journey, creating greater loyalty and customer satisfaction.

Terry Kaye
Divisional Director, Customer Operations, NationwideWalking a mile in their shoes: mapping the customer journey details
- What techniques can you use to create a comprehensive picture of the customer journey?
- Which touch points provide the best opportunity to improve the customer experience?
- Responding to customers’ views: adapting the experience based on feedback

Rob Smale
Claims & Operations Director, Ageas Insurance
Rob Smale
Claims & Operations Director, Ageas Insurance
Biography
Married with 3 daughters, living in Hampshire. I started my working life as a mining engineer before joining the insurance industry in 1996.
I joined Fortis in 2003.
The Fortis Claims and Operations team numbers 900fte and looks after the claims, intermediary and partner policy servicing and Age Concern sales and service activities. This year we are working with TescoBank to create a claims department dedicated to the new joint venture between TescoBank and Fortis which starts trading at the end of 2010. We have also recently started a partnership with Aioi to provide motor insurance to Toyota GB customers.As Claims and Operations Director in a company selling insurance products via intermediaries and affinity partners one of my main preoccupations is to how to differentiate Fortis. The teams I lead aspire to, and achieve, ambitious levels of service and efficiency. We seek to do "stuff differently" and have created a distinctive “Fortis Claims and Operations Way.” Customers, intermediaries, affinity partners and suppliers confirm this distinctiveness. The key contributor to our distinctiveness comes from embedding processes that help us understand what it is like for customers to pull value from Fortis. My most admired company is Toyota despite their recent difficulties. The Fortis Claims and Operations Way has it’s roots in the Toyota Production System and we see Toyota’s recent plight as a timely reminder of how important it is to stick to what makes you good and not get distracted.
2011 will see Fortis become “Ageas”.
Online Customer Experience and Personal Finance Management

Tamas Braun
General Manager, IND UK
Tamas Braun
General Manager, IND UK
Biography
Tamas Braun is the general manager of IND (UK), a subsidiary of IND Group, a leading front-office technology provider in Europe. He has been involved in the industry for over 10 years and worked
for blue chip financial institutions in the UK and the Middle East such as JP Morgan Chase, Bank of America, Allied Irish Banks, Riyad Bank. He worked on numerous banking projects and gained
international experience with various companies. He now spends his time between London and the Middle East conveying IND Group’s philosophy of innovating online channels and turning them
into a popular, easy-to-use, revenue generating way of keeping in touch with customers and at the same time provide them an excellent banking experience.
Panel Discussion: Devising a customer strategy - the challenges and opportunities details
- How has a focus on cost reduction impacted the customer experience?
- To what extent will customers tolerate a lower level of service in exchange for a better price?
- What level of service do customers expect from their financial service providers?
- How is changing customer behaviour and channel usage affecting service operations?
- Where are the opportunities for innovation within the customer experience?
- What developments in customer experience are worthwhile investments?
Questions from the audience throughout

Mark Mullen
Chief Executive Officer, First Direct
Rob Smale
Claims & Operations Director, Ageas Insurance
Rob Smale
Claims & Operations Director, Ageas Insurance
Biography
Married with 3 daughters, living in Hampshire. I started my working life as a mining engineer before joining the insurance industry in 1996.
I joined Fortis in 2003.
The Fortis Claims and Operations team numbers 900fte and looks after the claims, intermediary and partner policy servicing and Age Concern sales and service activities. This year we are working with TescoBank to create a claims department dedicated to the new joint venture between TescoBank and Fortis which starts trading at the end of 2010. We have also recently started a partnership with Aioi to provide motor insurance to Toyota GB customers.As Claims and Operations Director in a company selling insurance products via intermediaries and affinity partners one of my main preoccupations is to how to differentiate Fortis. The teams I lead aspire to, and achieve, ambitious levels of service and efficiency. We seek to do "stuff differently" and have created a distinctive “Fortis Claims and Operations Way.” Customers, intermediaries, affinity partners and suppliers confirm this distinctiveness. The key contributor to our distinctiveness comes from embedding processes that help us understand what it is like for customers to pull value from Fortis. My most admired company is Toyota despite their recent difficulties. The Fortis Claims and Operations Way has it’s roots in the Toyota Production System and we see Toyota’s recent plight as a timely reminder of how important it is to stick to what makes you good and not get distracted.
2011 will see Fortis become “Ageas”.

Terry Kaye
Divisional Director, Customer Operations, Nationwide
Stuart Drew
Executive Vice President, Financial Services, HCL
Stuart Drew
Executive Vice President, Financial Services, HCL
Biography
Stuart is Executive Vice President for HCL Technologies. He is responsible for Financial Services in Europe and has global responsibility for the Insurance sector.
Prior to joining HCL Stuart was with Deloitte as Senior Director-Financial Services, where he was responsible for proposition development including an economic model for the depolarised market and engagements for enterprise cost reduction, revenue enhancement, offshore outsourcing and shared services
Stuart joined Deloitte after seven years at Prudential where he was a member of the Retail Board. Whilst at Prudential, Stuart was European board member and UK Chairman of LIMRA, the worldwide Financial Services trade association. Stuart has also served as non-Executive director with a UK quoted software services company
Following graduation from the University of Newcastle upon Tyne and prior to joining Prudential, he spent 15 years at Unisys where his last role was as UK board member and Divisional General Manager.
Outside of work Stuart is a central committee member of the English Speaking Union (ESU. He is married to Alice and they have two daughters. In his spare time he enjoys boating, playing Jazz guitar and is a keen tennis player.
Refreshments
Session Two: Maintaining the customer relationship through digital channels
Enabling independence: utilising channels to enhance the customer experience details
- Freedom, access, and control: customer benefits achieved through self-service
- What lessons have been learnt in developing and implementing an online offering?
- How can mobile apps be used to improve the customer experience
- What level of human contact is still needed to maintain a profitable customer relationship?

Anthony Scammell
Head of Customer Experience, Skandia UKOptimising marketing & communications to enable lifelong customer relationships

John Southcombe
Director of Sales and Business Development EMEA, Customer Commun, Pitney Bowes SoftwareDeveloping a social media strategy: analytics, interactivity and engagement details
- Encouraging greater interactivity across digital channels through social media
- What valuable information about your customers can be gained though social media?
- How can this information be used to improve the customer experience?
- Reaching out to dissatisfied customers: using social media for complaints handling

Katrina Robson
Digital Manager for Social Media, Lloyds Banking Group
Katrina Robson
Digital Manager for Social Media, Lloyds Banking Group
Biography
Katrina has developed her social media expertise and experience through roles in both the public and private sectors. Katrina currently works for Lloyds Banking Group and has specialized in developing social media strategy, best-practice and Twitter engagement that supports LBGs efforts to achieve their goals. She holds qualifications in both public relations and international politics, and has previously worked as a social media consultant to United Nations Volunteers, Bonn, Germany.
Questions
Lunch
Session Three: Identifying critical success factors within a customer experience programme
Interview: The business case for CEM - striking the balance between cost and service details
In this session each speaker will briefly outline their views on the business case for investing in customer experience management programmes. This will be followed by an in-depth interview exploring some of the following issues:
- How can you build on the cross-selling potential through improving the customer experience?
- What is the impact of the customer experience on brand reputation?
- How can you assess the ROI of CEM programmes?

Pamela Day
Director of Customer Services, Just Retirement
Pamela Day
Director of Customer Services, Just Retirement
Biography
Pamela Day is the Director at Customer Services at Just Retirement, the largest enhanced annuity provider in the UK. Since joining the Company in 1996, Just Retirement has continued to enjoy a reputation for excellence, achieving the Financial Services 5 Star Service Awards for a record 6 consecutive years and receiving an ‘Exceptional’ rating by Investors In Customers in 2011. Prior to her current role, Pamela spent 3 years as Head of Operations at Openwork Market Solutions, the IFA subsidiary of Zurich, and 3 years as Head of Business Architecture at Zurich Bank in Cheltenham. Her early career was with the Lloyds TSB Group with whom she worked for 8 years and held a number of branch and area management roles.

Shanti Duggal
Former Operations Director, AgeasOptimising back office performance to support customer experience strategies details
- Understanding back office optimisation in Financial Services
- Combining technology and operations management to deliver improved customer service
- Cost effective customers: aligning operations to improve service, whilst also lowering costs

Tim Becker
Head of Client Solutions, eg Solutions
Tim Becker
Head of Client Solutions, eg Solutions
Biography
eg solutions plc is a back office optimisation software company that specialises in operations management solutions – delivering guaranteed improvements in operational performance and bottom line results.
Tim joined eg in October 2000 bringing with him a range of operational management experience built through 14 years working within the financial services industry.
Within his Banking career before joining eg provided extensive experience in operational management practices within sales, processing and call centre environments. Tim was also responsible for leading the research, design and delivery of core operational management training and development solutions across a Retail Banking business.
Tim has a strong personal belief that managers within operations should be provided with consistent levels of support to help them understand what ‘good’ looks like in their role. Since joining eg he has therefore been responsible for the design, launch and maintenance of professionally endorsed training programmes for Senior Managers; Team Leaders and Trainers.
A range of development solutions to help people improve on their overall effectiveness supports any training based requirements of a manager’s role. Tim has extensive experience in delivering a broad range of effective solutions from executive to first line manager level. He is also qualified in the use of a number of psychometric instruments and has experience in the development of role profiles and behavioural competencies together with the design of assessment centres.
Recent client projects include; The Co-operative Financial Services, Capita Life & Pensions, HBOS Financial Services, Legal & General – General Insurance, Wesleyan Assurance, Zurich Financial Services, Aviva, Legal & General – With Profits and Nationwide Building Society.
These clients have all implemented consistent operational management practices using eg operational intelligence® software solutions across a wide range of business functions including Lending Operations; Collections; Servicing & Claims through structured training & development programmes.
Away from work Tim is a qualified Rugby Union Coach and is married with 3 children.
The Aviva journey: acting on feedback to ensure continuous improvement details
- Gathering effective feedback: tracking the customer throughout their journey
- Acting on NPS: quantifying an experience, and implementing changes
- Building the customer focus – using cultural levers

Rod Butcher
Head of Customer Experience and Insight, Aviva
Rod Butcher
Head of Customer Experience and Insight, Aviva
Biography
Rod joined Commercial Union in 1987. In the early stages of his career he served in various roles in the marketing and product development. More recently he worked in the Group’s Corporate Office in a number of areas such as business development and corporate strategy as well as helping set up two internet ventures for the Group. Rod now leads the Customer Experience and Insight team in the global Head Office. Their focus is on building the differentiated Aviva experience, driven through the use of disciplines such as Net Promoter Score (since 2006) and customer journey mapping. His team is also responsible for embedding customer focus into the rhythm of the Group’s risk management and performance monitoring processes.
Refreshments
Ask the experts details
Delegates will now split into groups to formulate specific questions to ask our panel of experts around these topics:
- Who should take ownership of the CEM programme?
- What information do you need before implementing a new programme?
- What level of investment is necessary and appropriate?
- How can you facilitate management buy-in to the programme?

Rod Butcher
Head of Customer Experience and Insight, Aviva
Rod Butcher
Head of Customer Experience and Insight, Aviva
Biography
Rod joined Commercial Union in 1987. In the early stages of his career he served in various roles in the marketing and product development. More recently he worked in the Group’s Corporate Office in a number of areas such as business development and corporate strategy as well as helping set up two internet ventures for the Group. Rod now leads the Customer Experience and Insight team in the global Head Office. Their focus is on building the differentiated Aviva experience, driven through the use of disciplines such as Net Promoter Score (since 2006) and customer journey mapping. His team is also responsible for embedding customer focus into the rhythm of the Group’s risk management and performance monitoring processes.

Tim Becker
Head of Client Solutions, eg Solutions
Tim Becker
Head of Client Solutions, eg Solutions
Biography
eg solutions plc is a back office optimisation software company that specialises in operations management solutions – delivering guaranteed improvements in operational performance and bottom line results.
Tim joined eg in October 2000 bringing with him a range of operational management experience built through 14 years working within the financial services industry.
Within his Banking career before joining eg provided extensive experience in operational management practices within sales, processing and call centre environments. Tim was also responsible for leading the research, design and delivery of core operational management training and development solutions across a Retail Banking business.
Tim has a strong personal belief that managers within operations should be provided with consistent levels of support to help them understand what ‘good’ looks like in their role. Since joining eg he has therefore been responsible for the design, launch and maintenance of professionally endorsed training programmes for Senior Managers; Team Leaders and Trainers.
A range of development solutions to help people improve on their overall effectiveness supports any training based requirements of a manager’s role. Tim has extensive experience in delivering a broad range of effective solutions from executive to first line manager level. He is also qualified in the use of a number of psychometric instruments and has experience in the development of role profiles and behavioural competencies together with the design of assessment centres.
Recent client projects include; The Co-operative Financial Services, Capita Life & Pensions, HBOS Financial Services, Legal & General – General Insurance, Wesleyan Assurance, Zurich Financial Services, Aviva, Legal & General – With Profits and Nationwide Building Society.
These clients have all implemented consistent operational management practices using eg operational intelligence® software solutions across a wide range of business functions including Lending Operations; Collections; Servicing & Claims through structured training & development programmes.
Away from work Tim is a qualified Rugby Union Coach and is married with 3 children.

Pamela Day
Director of Customer Services, Just Retirement
Pamela Day
Director of Customer Services, Just Retirement
Biography
Pamela Day is the Director at Customer Services at Just Retirement, the largest enhanced annuity provider in the UK. Since joining the Company in 1996, Just Retirement has continued to enjoy a reputation for excellence, achieving the Financial Services 5 Star Service Awards for a record 6 consecutive years and receiving an ‘Exceptional’ rating by Investors In Customers in 2011. Prior to her current role, Pamela spent 3 years as Head of Operations at Openwork Market Solutions, the IFA subsidiary of Zurich, and 3 years as Head of Business Architecture at Zurich Bank in Cheltenham. Her early career was with the Lloyds TSB Group with whom she worked for 8 years and held a number of branch and area management roles.

Andy Hendry
Chief Technology Officer, MatsSoft
Andy Hendry
Chief Technology Officer, MatsSoft
Biography
Andy co-founded MatsSoft, a highly successful software company specialising in business productivity, workflow and communications. In the early pioneering days of MatsSoft, Andy was responsible for the design and implementation of the UK's first online mortgage application process, a system that was highly acclaimed, winning many awards for customer service. This early version of MATS (Multi Application Tracking Software) has since been adopted by several major financial institutions including RBS, Barclays, Santander and Nationwide Building Society. Andy is proud of the fact that around 40% of all UK mortgage applications go through a process that is driven by MatsSoft.
Under Andy's direction and inspirational leadership, the design team at MatsSoft have now developed variants of MATS that have been widely implemented across multiple sectors including the Insurance market, Local Government and Pharmaceuticals.
Session Four: Instilling customer focus across your people and processes
Making technology an enabler not an inhibitor of customer-centricity details
- How can you reinvigorate your customer focused applications?
- Developing a pragmatic digital strategy to meet customer expectations
- The big data challenge: making sure you really know your customer

Jonathan Heywood
Managing Consultant, Financial Services Practice, Tata Consultancy ServicesEmpowering your people: creating a customer-centric culture details
- What are the most appropriate KPIs to ensure excellent customer service?
- Maintaining motivation: the role of staff morale and retention in the customer experience
- What training is required to deliver first-class service?
- Perfecting a partnership: maintaining a company culture with outsourcing providers

Kirti Srivastava
Head of Operations & Service Delivery, Hiscox
Kirti Srivastava
Head of Operations & Service Delivery, Hiscox
Biography
Kirti joined Hiscox in August 2010 as Head of Operations and Service Delivery, from TalkTalk where she was heading the senior technical support and process excellence teams. She has worked in various roles to deliver superb service along with operational efficiency in various industries, from Telecoms to ISP, Finance and Insurance. In her BPO/KPO/Call centre career of 15 years she has been in various roles leading teams and business units that have been focused on driving excellence in Customer experience coupled with business growth. She has led and delivered influential change programmes as Tiscali acquired 6 ISP between 2007-2009, Outsource Partner selection process and finally Tiscali's sale to TalkTalk. Tiscali teams under her leadership bagged JD Power customer satisfaction survey award 2007.
At Hiscox she has been responsible for transforming Hiscox UK Direct (B2C) operations to deliver a world class service that lives Hiscox's brand value and philosophy. So far a fruitful journey...success is the only option...
Questions
Chairman’s closing remarks and end of conference

Mark Finch
Vice President Innovation and Incubation, EMEA, OpenTextDrinks Reception
- Registration Terms
- Privacy Policy
- Sitemap
- Contact Us
- © 2012 Marketforce
Web Design by New Brand Vision, CMS by Decibel.















