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Social Media in Financial Services
Marketforce’s Inaugural Conference: Enhancing your digital presence and the customer journey: gain insight from industry pioneers
21st March 2012, The Waldorf Hilton, London
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Speakers include:
Christophe Langlois
Founder & CEO, Visible-Banking.com
Paul Wishman
Group E-commerce Director, LV=
Robert Wint
Head of Digital Marketing, Barclays Bank
Robert Wint
Head of Digital Marketing, Barclays Bank
Biography
Robert has worked in the multi-channel world of customer service since 1986 - whether that’s through face to face, call centre or digital channels. As a regular speaker on the topic of the changing face of customer service, Robert brings together 25 years of handling customers through channels and in his current role leads the Digital Marketing activity at Barclays Bank in the UK. He is leading their Social Media activity and is driving the strategy and deliveries within this new media. Robert has spent much of his working time at or within financial services operations including NatWest and Barclays and has held senior marketing roles at technology providers like Verint Systems and Firstwave Technologies and internet-based consultancies like Entranet.
Thomas Heilskov
Manager Group Online Communications, Danske Bank
Thomas Heilskov
Manager Group Online Communications, Danske Bank
Biography
Thomas Heilskov is Head of Online Communications & New Media at Danske Bank Group and has been responsible for devising the banks social media strategy. Besides heading Online Communication at Danske Banks, Thomas is also a lecturer at Copenhagen Business School with a specialty in corporate branding and digital communication.
Kevin Traynor
Vice President, Digital Marketing EMEA, Black Rock/ iShares
Russell Graham
Brand and Communications, Santander
Conference overview:
How do a few tweets translate into genuine benefits for your customers and your business? Find out how banks and insurers can use social media to improve their customers’ experience, crowd source ideas and increase their market penetration.
Social Media in Financial Services is designed for senior executives in financial services companies; enabling them to focus on what they need to do (and to avoid) to be successful on Social Media channels. With case studies from leading companies and early social media adopters, the day promises to address FS specific challenges and to identify successful strategies from other industries.
Millions of existing and new customers are ready and willing to chat to their banks and insurers. This is an opportunity to rebuild trust and forge valuable relationships; an opportunity that no industry, least of all one with image problems, can afford to ignore.
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