John Hinder Presentation

Below is the presentation by John Hinder, Head of Digital Marketing, Scottish Life at last year's The Future of Distribution in Financial Services.

What place for social media in distribution?

• How can SM facilitate engagement with intermediaries?
• Treading cautiously: does SM have any future as a sales channel?
• Will comparison sites take off post-RDR? How will they influence the industry?
• The next frontier in customer care: incorporating SM into a client servicing strategy
• Anticipating the regulators: what can be inferred from the FSA’s comments on SM?

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