Firmly established as one of the most prestigious media events, The Future of Broadcasting provides a platform for around 200 key thinkers and market leaders to discuss the challenges and opportunities facing an ever-changing industry.
The overarching theme for 2013 will be media convergence. As the collision of TV and internet accelerates, and competition for eyeballs intensifies, how can industry players position themselves to stay ahead of the curve? From analysing the game-changing impact of OTT to exploring new funding models for the connected age, this year’s agenda promises cutting-edge insight into major market developments.
Why should you attend?
- Keep up to speed with new funding trends
- Understand the full implications of connectivity
- Discover the true potential of social media integration
- Explore changes in content creation and distribution
- Make new contacts and benchmark your strategy
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The Future of Broadcasting - Day 1
Hallam Conference Centre, London View details »
| 09:25 |
Welcome address by Marketforce |
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| 09:30 |
Introduction to the Institute of Economic Affairs |
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| 09:35 |
Chair’s opening remarks
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| 09:40 |
Keynote Opening Address Restoring trust in public broadcasting |
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| 10:00 |
Questions |
Session One: Broadcast television – sustaining success in the connected era |
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| 10:10 |
Connecting content, technology and customers
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| 10:30 |
Surviving and thriving in the world of connected viewing
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| 10:50 |
Ignore it at your peril: why the internet is fundamental to the future of broadcasting
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| 11:10 |
Questions |
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| 11:20 |
Refreshments |
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Session Two: Winning over the digitally empowered consumer |
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| 11:50 |
Case Study Fostering interactive experiences through mobile technology The collision of broadcast and internet technologies has paved the way for new digital experiences across multiple consumer devices. Shazam, for one, is venturing deeper into the social TV sphere with the roll-out of its Shazam for TV service via its Shazam App. In this session, Daniel Danker discusses how mobile is revolutionising the way we enjoy television, and how this will evolve in the future.
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| 12:10 |
Enabling content anytime, anywhere: the rise of OTT video The growing popularity of OTT video is driving fundamental change in the broadcast industry. As viewers migrate online, new entrants are racing to create their own digital media propositions – each vying for a slice of the burgeoning online video market. This session will take a look at how OTT is transforming the media consumption landscape and explore key strategies for sustainable growth.
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| 12:30 |
Questions |
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| 12:40 |
Market Analysis Trends to watch in media & broadcast
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| 13:00 |
Questions |
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| 13:05 |
Lunch |
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Session Three: Creating and distributing killer content in a multiplatform environment |
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| 14:20 |
Beyond broadcasting: building brands to maximise content value
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| 14:40 |
Case Study Creating second screen content: The Walking Dead companion appMore and more, viewers are fiddling with tablets and smartphones while watching television. Media companies are keen to embrace the trend by synchronising second screen apps with real-time TV. Cecilia Parker discusses how Fox enhanced its viewers’ experience of US drama series The Walking Dead, and what the future holds for companion screen content.
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| 15:00 |
Content is king: combining the best productions with leading-edge technology
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| 15:20 |
Questions |
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| 15:35 |
Refreshments |
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Session Four: The converged digital living room |
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| 16:05 |
Rethinking television for the digital age
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| 16:25 |
Taking connected TV to the mainstream
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| 16:45 |
Panel Discussion The evolution of connected TV platforms
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| 17:15 |
Questions |
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| 17:30 |
Chair's closing remarks and end of day one |
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The Future of Broadcasting - Day 2
Hallam Conference Centre, London View details »
| 09:15 |
Chair's opening remarks |
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| 09:20 |
Keynote Address Accelerating the fusion of creativity and technology
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| 09:40 |
Interview Meeting the regulatory challenge in a converged media landscapeClaudio Pollack talks about keeping pace with the proliferating number of programmes, platforms and devices coming to market. What are the implications for consumer protection? What lessons can be learned from Leveson?
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Session Five: The competitive dynamics of broadcast advertising |
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| 10:00 |
Understanding viewer habits in a connected environment
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| 10:20 |
Unlocking the potential of data-driven targeted advertising
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| 10:40 |
Advisory Session |
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| 11:00 |
Trends shaping broadcast advertising
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| 11:20 |
Questions |
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| 11:30 |
Refreshments |
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Session Six: Social TV and the ‘second screen’ experience |
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| 12:00 |
Viewer Engagement: building audience relationships
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| 12:20 |
'Socialising’ the TV experience: creating a virtual couch
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| 12:40 |
Tracking viewer trends in the social sphere
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| 13:00 |
Questions |
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| 13:10 |
Lunch |
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Session Seven: Looking towards a connected future |
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| 14:40 |
Panel Discussion Embracing new models for media distribution
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| 15:10 |
YouTube Original Channels – creating and curating TV-quality content
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| 15:30 |
Questions |
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| 15:40 |
Chair's closing remarks and end of conference |
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Darren ChildsChief Executive Officer UKTV |
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Ralph RiveraDirector, Future Media BBC |
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Robert WebsterCommercial Director BSkyB |
Jonathan AllanDirector of Sales Channel 4 |
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Daniel DankerGeneral Manager of Future Media BBC |
Richard HaltonChief Executive Officer YouView |
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Michael ComishChief Executive Officer Tesco Digital Entertainment |
Dan BiddleHead of Broadcast Partnerships, UK |
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Claudio PollackDirector, Consumer Group Ofcom |
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Patrick WalkerSenior Director EMEA, Content Partnerships YouTube |
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Gill WhiteheadDirector, Audience Technologies & Insight Channel 4 |
Vassilis SeferidisDirector of Business Development Samsung |
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Mark BrandonCommercial Director Virgin Media |
Ernesto Schmittco-founder & CEO Zeebox |
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Pete FlammanSVP & COO EMEA, MD Kids EMEA Turner |
Amanda HillChief Brands Officer BBC Worldwide |
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Julian HoughFounding Partner The Engine Group |
Cecilia ParkerDirector of Broadcasting and Marketing Fox UK |
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James TatamDigital Media Director Channel 5 |
Bill ScottChief Operating & Commercial Officer Easel TV |
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Andy EardleyCo-Founder & Director TV App Agency |
Alvaro de NicolasChief Technology Officer BT Vision |
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Paul RichardsMedia Analyst Numis Securities |
Stewart PurvisProfessor of Television Journalism City University of London |
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Claire EndersChief Executive Officer Enders Analysis |
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Giles CottleSenior Strategy Manager Freesat |
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Matt StaggSenior Manager of Network Strategy Everything Everywhere |
Raj SivalingamAssociate Director of Telecoms & Spectrum Intellect |
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Richard Lindsay-DaviesDirector General DTG |
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