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Strategic and business focused, The Future of Broadcasting is the event to attend to get insights into the evolving media landscape.

Now in its thirteenth year The Future of Broadcasting is an established strategic conference which brings together leaders from across this diverse industry. The broadcasting and media sector is inherently dynamic and is constantly changing – this is the event to attend if you want learn about how the biggest players in market are driving their businesses forward.

Speakers

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Key topics this year include:

  • Formulating strategies for the long term: What will be the greatest force for change in broadcasting in the next 10 years?
  • Understanding changing consumer habits: the impact of VoD and OTT TV, mobile and new forms of content
  • Measuring, charting and analysing viewer behaviour across multiple devices
  • Embracing the opportunities of an increasingly global content market
  • Building attractive digital propositions for advertisers
  • Integrating social media into digital strategies
  • Harnessing Social TV to captivate audiences and amplify content and branding
  • Exploring priorities for government and the regulator

A great immersive event providing the perfect platform to discuss what lies ahead for the industry

- Rebecca Forster, Fox International Channels

Ralph Rivera
Ralph Rivera

Director, Future Media

BBC

Stephen Van Rooyen
Stephen Van Rooyen

Chief Marketing & Digital Officer

Sky

Pippa Dunn
Pippa Dunn

Chief Marketing Officer, Brand & Consumer

EE

Delia Bushell
Delia Bushell

Managing Director

BT TV

Adrian Letts
Adrian Letts

Managing Director, TV

TalkTalk

Alex Pumfrey
Alex Pumfrey

Chief Operating Officer

Digital UK

David Lynn
David Lynn

Managing Director & Executive Vice President, UK, Australia & CEE

Viacom

Claire Hungate
Claire Hungate

Co- Managing Director

Warner Bros. TV Production UK

Keith Underwood
Keith Underwood

Director, Strategy & Technology

Channel 4

Arno Otto
Arno Otto

Managing Director, Digital Media

RTL Netherlands

Claire Enders
Claire Enders

Chief Executive Officer

Enders Analysis

Stephen Nutall
Stephen Nutall

Senior Director, YouTube EMEA

Google

Will Hayward
Will Hayward

Vice President, Europe

BuzzFeed

Conor Mullen
Conor Mullen

Commercial Director

RTÉ Digital

Nick Bampton
Nick Bampton

Sales Director

Channel 5

Dan Fahy
Dan Fahy

Director, Commercial and Business Development

UKTV

Sabine Eckhardt
Sabine Eckhardt

Managing Director

SevenOne AdFactory

David Rodman
David Rodman

Executive Director, Public Policy & Regulatory Affairs

Virgin Media

David Wheeldon
David Wheeldon

Director of Public Affairs

Sky

Magnus Brooke
Magnus Brooke

Director of Policy & Regulatory Affairs

ITV

James Heath
James Heath

Director of Policy

BBC

Simon Bolus
Simon Bolus

Research Director

BARB

John McVay
John McVay

Chief Executive Officer

PACT

Martin Greenbank
Martin Greenbank

Head of Advertising Research & Development

Channel 4

Dan Biddle
Dan Biddle

Head of Broadcast Partnerships UK

Twitter

Gareth Capon
Gareth Capon

Chief Executive Officer

Grabyo

Claire McHugh
Claire McHugh

Chief Executive Officer

Axonista

Tom Bowers
Tom Bowers

Creative Lead

Spredfast

Tom Cape
Tom Cape

Director, Connected Solutions

Arqiva

Print Programme Download Brochure

Day One

etc.venues St Paul's, London View details »


09:00

Welcome address by Philip Doyle, Director, Marketforce

09:05

Chair’s opening remarks

09:10

Keynote opening address

Ralph Rivera
Ralph Rivera

Director, Future Media

BBC

09:30

Questions

Session One: Leaders’ Forum – innovating for a new era
09:35

Building Europe’s leading entertainment company: brilliant content, great technology

Stephen Van Rooyen
Stephen Van Rooyen

Chief Marketing & Digital Officer

Sky

09:55

Title to be confirmed

Delia Bushell
Delia Bushell

Managing Director

BT TV

10:15

Connected broadcasting

Tom Cape
Tom Cape

Director, Connected Solutions

Arqiva

10:35

TalkTalk from TV to OTT: creating a complete digital entertainment experience

Adrian Letts
Adrian Letts

Managing Director, TV

TalkTalk

10:55

Panel Discussion: Planning for tomorrow: strategies for the long term

  • What will be the greatest force for change in broadcasting in the next 10 years?
  • How are subscription models evolving to reflect changing consumer behaviour?
  • In what ways will the relationship between PSBs and platforms change in the future?
  • To what extent do OTT services simply complement linear TV?
  • How is demand for premium content, like premier league football, shaping the market?
  • What is the impact of globalisation on the UK industry?
Stephen Van Rooyen
Stephen Van Rooyen

Chief Marketing & Digital Officer

Sky

Adrian Letts
Adrian Letts

Managing Director, TV

TalkTalk

Alex Pumfrey
Alex Pumfrey

Chief Operating Officer

Digital UK

Tom Cape
Tom Cape

Director, Connected Solutions

Arqiva

11:15

Refreshments

Session Two: Entertainment evolved - succeeding in the multi-platform world
11:45

Keynote Address

EE TV: Placing mobile devices at the heart of the home entertainment

Pippa Dunn
Pippa Dunn

Chief Marketing Officer, Brand & Consumer

EE

12:05

Questions

12:10

From YouTube to Chromecast: leading the way in online video

  • Incubating ideas: finding new areas for innovation in digital entertainment 
  • How is Google working to deliver a holistic experience across devices?
  • Handing over control: the power of user generated content
  • Next steps for Google in digital entertainment
Stephen Nutall
Stephen Nutall

Senior Director, YouTube EMEA

Google

12:30

UKTV Play: building a new digital brand

In 2014 UKTV launched its brand new VoD offering, UKTV Play. The app is designed to give viewers access to UKTV's broad range of content, anytime, anywhere. A year after the app's launch on IOS, Dan Fahy will explore the success of the project and highlight the attributes of a first class digital experience.

Dan Fahy
Dan Fahy

Director, Commercial and Business Development

UKTV

12:50

Building connections with audiences: every demographic, every platform


David Lynn
David Lynn

Managing Director & Executive Vice President, UK, Australia & CEE

Viacom

13:10

Questions

13:20

Lunch

Session Three: Tracking behaviour - key trends in media consumption
14:35

Analysing audiences: understanding change in the media landscape

The ways in which people can access and watch video content have multiplied rapidly in recent years – but to what extent have audiences become disengaged with linear TV? Just how much are things changing? Here Claire Enders, a lead commentator on the media and telecoms industries, will shed light on just how viewing habits are changing. 

Claire Enders
Claire Enders

Chief Executive Officer

Enders Analysis

14:55

Advisory session

15:15

The measurement challenge: charting viewer behaviour across devices

  • Multiscreen measurement: creating a unified audience measurement reporting system
  • Assessing the initial results from measurements on different devices  
  • What have tablets meant for viewing behaviour?
  • What challenges remain to creating a more satisfactory picture of audiences?  
Simon Bolus
Simon Bolus

Research Director

BARB

15:35

Panel Discussion & Mobile Voting: Keeping up with consumers: understanding changing habits

Delegates will vote on a series of questions using their mobile devices. The panel will discuss the poll results as they appear. Questions to be discussed include:

  • To what extent have OTT services drawn viewers away from linear TV?
  • Will younger generations re-engage with linear as they grow-up?
  • Are mobile devices the key driving force behind change?
  • Have new forms of content drawn audiences away from traditional programming?
  • Is user generated content a threat or an opportunity for broadcasters?
  • How does the globalisation of video entertainment affect the UK broadcasting industry? 
Claire Enders
Claire Enders

Chief Executive Officer

Enders Analysis

Martin Greenbank
Martin Greenbank

Head of Advertising Research & Development

Channel 4

Simon Bolus
Simon Bolus

Research Director

BARB

16:10

Refreshments

Session Four: Critical questions – the policy debates shaping the future
16:40

Panel Discussion & Mobile Voting: Exploring priorities for government and the regulator

Delegates will vote on a series of questions using their mobile devices. The panel will discuss

the poll results as they appear. Questions to be discussed include:

  • What does the new political landscape mean for broadcasting?
  • Is a review of PSB privileges likely or necessary?
  • Should a retransmission fee mechanism similar to the U.S. one be introduced here?
  • Will the Ofcom investigation into the sale of Premier League rights change anything?
  • What needs to be done to ensure the best outcomes in spectrum auctions?
  • What role should the regulator play as content and commercials converge?
  • Does the broadcasting industry operate on a level playing field with other forms of media when it comes to regulation? 
David Rodman
David Rodman

Executive Director, Public Policy & Regulatory Affairs

Virgin Media

Magnus Brooke
Magnus Brooke

Director of Policy & Regulatory Affairs

ITV

James Heath
James Heath

Director of Policy

BBC

David Wheeldon
David Wheeldon

Director of Public Affairs

Sky

Session Five: Broadcasting beyond Britain
17:20

Keynote Closing Address: Leading innovation in broadcasting

Arno Otto
Arno Otto

Managing Director, Digital Media

RTL Netherlands

17:40

Chair’s closing remarks and end of day one

Day Two

etc.venues St Paul's, London View details »


09:30

Chair’s opening remarks

09:35

Keynote opening address: Leading creative change: driving Channel 4 into a new digital era

Keith Underwood
Keith Underwood

Director, Strategy & Technology

Channel 4

09:50

Questions

Session Six: A world of opportunity – trends in the creative industry
09:55

Imagination and innovation: the keys to success in the content space

  • The drive for quality: meeting the desires of today’s audiences 
  • How and for what reasons has the content production sector developed in recent years?
  • How producers handling the challenges created by operating in a global market place?
  • Scale: the critical factor - what does the future hold for producers of different sizes?  
Claire Hungate
Claire Hungate

Co- Managing Director

Warner Bros. TV Production UK

10:15

Panel Discussion & Mobile Voting: Embracing the opportunities of an increasingly global market

Delegates will vote on a series of questions using their mobile devices. The panel will discuss the poll results as they appear. Questions to be discussed include:

  • Which market players are best placed to succeed in this increasingly global industry?
  • What opportunities does the digital revolution offer to indies and in-house producers?
  • Do content producers really have the capacity to go direct to consumers?
  • How could BBC Productions affect market dynamics?
  • Co-production on a global scale: what does this mean for the sector?
  • Will the UK content market see further consolidation in the coming years?

Speaker to be confirmed

Claire Hungate
Claire Hungate

Co- Managing Director

Warner Bros. TV Production UK

John McVay
John McVay

Chief Executive Officer

PACT

11:00

Refreshments

Session Seven: Adding value in advertising - innovating to engage viewers
11:30

Advertising in the multi-platform era: creating holistic solutions for advertisers

  • In what ways has disengagement with linear TV driven a revolution in advertising?
  • Building a cross-platform campaign to cover all devices and services
  • Product placement and ad-funded content: are these solutions the future?
  • What does the future hold for TV advertising? 
Sabine Eckhardt
Sabine Eckhardt

Managing Director

SevenOne AdFactory

11:50

Delivering the best for brands

  • Assessing the needs of advertisers and how to meet expectations
  • Where do the greatest opportunities for innovation lie in TV advertising?
  • How do you create coherent campaigns across linear and OTT services?
  • Planning for the future: how can the power of TV advertising be maintained?
Nick Bampton
Nick Bampton

Sales Director

Channel 5

12:10

Driving digital: seizing the opportunities in the new age of advertising

  • Exploring the options available to brands and buyers beyond TV
  • How can broadcasters build attractive digital propositions for advertisers?
  • To what extent do audiences want to interact with adverts?
  • What’s next for digital advertising?  
Conor Mullen
Conor Mullen

Commercial Director

RTÉ Digital

12:30

Questions

Session Eight: New media - the rules of engagement for generation Y
12:40

Keynote Address: BuzzFeed: creating content for the social web

Will Hayward
Will Hayward

Vice President, Europe

BuzzFeed

13:00

Questions

13:05

Lunch

Session Nine: Audience engagement – the rise of social TV
14:20

Climbing the social ladder: optimizing your social media strategy

  • Engaging audiences: the successes of social media
  • How successfully are broadcasters integrating social media into digital strategies?
  • Social media and video: assessing the opportunities for brands and broadcasters
Dan Biddle
Dan Biddle

Head of Broadcast Partnerships UK

Twitter

14:40

Questions

14:45

Social TV innovation forum

The audience will hear a series of 10 minute pitches from innovators in the social TV space. These entrepreneurs are leading the way in harnessing the awesome power of digital media to captivate audiences and amplify content and branding. The pitches will be followed by a Q&A.

 

Grabyo: the real-time video sharing experience           

 Gareth Capon, Chief Executive Officer, Grabyo

 

Spredfast: a social marketing platform that empowers brands

Tom Bowers, Creative Lead, Spredfast 

             

Axonista: revolutionising digital story telling

 Claire McHugh, Chief Executive Officer, Axonista

15:15

Questions

15:25

Chair closing remarks & end of conference


This event regularly attracts over 100 senior level attendees from across the industry. Here a list of the companies who attended in 2014:

Accenture MediaCom
Association of Interactive Media and Entertainment Microsoft
Australian Broadcasting Corporation Mindshare World
BARB MindTree
BBC MTV Networks
Boxwood Multichoice
BSkyB Numis Securities
Canis Media Ofcom
Capablue Off the Fence
Channel 4 OpenMarket
Clearcast PACT
Clifford Chance PayWizard
Danish Broadcasting Corporation PPL
Department of Communications, Energy & Natural Resources PwC
Digital TV Group Recombu
Digital UK Shazam
Discovery Networks Europe Sony Europe
Enders Analysis Spil Games
egta Spredfast
Eutelsat Streamhub
Fox International Channels Tata Consultancy Services
Freesat Thinkbox
Geo TV2 Denmark
Google TV4 Nordisk Television
Grabyo Twitter
Institute of Economic Affairs UKTV
Ipsos MORI Viacom
ITV Warner Brothers International
JCA Group Xbox Live Europe
London Live YouView
McKinsey & Company Zenterio
 

Below is a list of job titles of our 2014 attendees:

4oD Content Manager Head of Marketing
Analyst Head of Policy
Assistant Principal Head of Presales
CEO, Grabyo Head of Press, Corporate, Online & Commercial
Channel Controller Head of Programmes
Chief Commercial Officer Head of Public Services Strategy
Chief Executive Officer Head of Television Licensing
Chief Financial Officer Head of TV & Mobile Platforms
Chief of Content Head of UK Broadcast Partnerships
Chief Operating Officer Head, Digital Media
Communications Director Investigation Analyst
Consultant Managing Director
Creative Director Managing Director & CEO
Director - Equity Research Managing Director, Commercial and Online
Director of Broadcasting and Marketing Managing Partner, Head of Content
Director of Commercial and Business Development MD & SVP, TV & Digital Distribution UK & Eire
Director of Corporate Communications Partner
Director of Media & Broadcast President & Managing Director
Director of Media Planning Regulatory & Compliance Manager
Director of Policy & Public Affairs Research Director
Director of Product Sales Support Manager
Director of Sales Senior Industry Head, Media & Entertainment
Director of Strategy Senior Manager
Distribution Manager Senior Marketing Manager
Executive Director Digital Distribution UK, Africa & Ireland Senior PR Manager 
Founder Senior Research Manager
General Manager Senior Strategy Manager
Group Director for Content, Consumer & External Affairs Senior VP Media Sales & Partnership Marketing, FIC UK
Group Director of Strategy & Business Development Technology Director
Head of Audience Research & Insights UK Finance Manager
Head of AV Vice President Advertising Sales
Head of Business Management Vice President Strategy and Business Development
Head of Digital & Partnership Innovation Vice President, Digital Sales Development & Operations
Head of Editorial, BBC Children in Need Vice-President, Operations and Business
Head of Factual Programming VOD Content Planner

Sponsors

Arqiva

www.arqiva.com

We’re shaping the future of broadcasting with customers such as the BBC, ITV and Channel 4, and delivering broadcast quality content to consumers wherever they are and whatever their needs. Our on-going investment in connected TV solutions underlines our commitment to developing ground-breaking services across multiple channels, platforms and technologies.

 

Media Partners

EGTA

egta is the trade association of advertising sales houses - commercial arms of broadcasters - which market the advertising space of both private and public television/radio stations all over Europe and some beyond.  Since 1974, egta is THE reference centre for audio-visual advertising in Europe. In addition to the traditional monitoring and regulatory tasks of Brussels-based trade associations, egta is unique insofar as its fields of activities are extremely diverse and include: Training, Research and Databases, Marketing and Sales, Digital, Audience Measurement, Interactivity, New Media, Cross media and Integrated Marketing, etc.

 
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  • 15% discount for 3 attendees
Attendees Until 22/05/15 Standard rate
Per Delegate £1,245.00 + VAT
= £1,494.00
£1,345.00 + VAT
= £1,614.00
Subtotal 5 £1,105 + VAT
= £1,422.05
£1,205 + VAT
= £1,660.05
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TOTAL 8 £7,960 + VAT
= £9,552.00

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